Quando vemos um símbolo ou uma tipografia personalizada de um logo, tendemos a esquecer quanto trabalho foi feito não apenas nos elementos gráficos mas nas ideias e objetivos por trás daquele design. Existem alguns detalhes importantes que fazem uma boa identidade visual, da escolha da cor a guia de construção dos elementos onde todos os ajustes e proporções serão definidos. Na minha opinião essa é uma das partes mais legais no processo de design de identidades visuais.

Neste post selecionei alguns projetos de identidades visuais no Behance para ilustrar um pouco dessa atenção aos detalhes e a beleza dessa parte inicial do desenvolvimento de uma identidade visual. Tenho certeza que isso vai inspirar você em seus próximos projetos.

SDP

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Kaleidoskop

By Rene Bieder

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

ApexBrasil

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

St-thermohus

By Sebastian Gram

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Corporate visual identity management involves the planned maintenance, assessment and development of a corporate visual identity as well as associated tools and support, anticipating developments both inside and outside the organization, and engaging employees in applying it, with the objective of contributing to employees' identification with and appreciation of the organization as well as recognition and appreciation among external stakeholders. - Wikipedia

SILVER STONE

By Cheltsov Kirill

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

ajeva

By Julian Hrankov

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Danish law company Leoni Advokater

By Hello Monday

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Eastgate

By Creative United

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

Inspiring Visual Identity Construction Guides

About the author of this post

Abduzeedo is a blog about design. There are all sorts of articles for those who want to look for inspiration. Also you will find very useful tutorials for the most used applications out there, with a special selection of Photoshop Tutorials and Illustrator Tutorials. Of course there are other softwares conteplated like Pixelmator, Fireworks, and web design tutorials.