Eu adoro montanha russa, e essa campanha criada para o Hopi Hari me faz gostar ainda mais desses brinquedos radicais. Os anúncios foram criados para a montanha russa Katapul e se chamam Mostre Quem Você Realmente É. Eles mostram dois personagens, um antes e um depois de você andar pelo loop. O conceito é muito inteligente e a execução é impecável. Vale a pena conferir.

Show Who You Really Are - Advertising

Show Who You Really Are - Advertising

Show Who You Really Are - Advertising

Show Who You Really Are - Advertising

Show Who You Really Are - Advertising

Show Who You Really Are - Advertising

Show Who You Really Are - Advertising

Show Who You Really Are - Advertising

Show Who You Really Are - Advertising

Show Who You Really Are - Advertising

Créditos:

  • Direção de Arte: Thiago Vinhático, Fabio Miki, Kleber Campioni
  • Copywriter: Rafael Barreiros
  • Ilustrador: Macacolândia, Feppa Rodrigues

About the author of this post

Abduzeedo is a blog about design. There are all sorts of articles for those who want to look for inspiration. Also you will find very useful tutorials for the most used applications out there, with a special selection of Photoshop Tutorials and Illustrator Tutorials. Of course there are other softwares conteplated like Pixelmator, Fireworks, and web design tutorials.