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Melting Offf Unmasked

Melting Offf Unmasked

We have posted many articles about typography but there are a number of projects in particular that really catch our eye. Whether it's the striking visual outcome or the technique behind it, we're blown away by the amazing talent that surrounds us. That's the case of the Melting Offf Unmasked project by Noelia Lozano for the Offf conference. It's awesome to see the video that Noelia shares showcasing a behind the scenes peek into the intricacy and craftsmanship involved throughout the process. Contribution to the OFFF UNMASKED art book celebrating the 15th edition of Barcelona’s OFFF festival. Featuring contributions from renowned illustrators and graphic designers around the world, presenting OFFF as a polytheistic cult,a secret religion with it´s own sacred rituals, places and prophets. The book was designed by Barcelona design studio VASAVA in collaboration with the OFFF team. Video Behind the scenes My contribution to the OFFF brief plays with the idea of unmasking to expose your real self. You need to melt through the layers, in order to show the internal struggle; the real form which is initially invisible to the observer. Stills

The Craftsman - Book Suggestion

The Craftsman - Book Suggestion

The book suggestion of this week is about craftsmanship, we are talking about The Craftsman by Richard Sennett. The book engages the many dimensions of skill—from the technical demands to the obsessive energy required to do good work. Craftsmanship leads Sennett across time and space, from ancient Roman brickmakers to Renaissance goldsmiths to the printing presses of Enlightenment Paris and the factories of industrial London. Amazon Book description Defining craftsmanship far more broadly than “skilled manual labor,” Richard Sennett maintains that the computer programmer, the doctor, the artist, and even the parent and citizen engage in a craftsman’s work. Craftsmanship names the basic human impulse to do a job well for its own sake, says the author, and good craftsmanship involves developing skills and focusing on the work rather than ourselves. In this thought-provoking book, one of our most distinguished public intellectuals explores the work of craftsmen past and present, identifies deep connections between material consciousness and ethical values, and challenges received ideas about what constitutes good work in today’s world. Sennett considers an array of artisans across different periods, from ancient Chinese chefs to contemporary mobile-phone designers, in this powerful meditation on the "skill of making things well." The template of craftsmanship, he finds, combines a "material consciousness" with a willingness to put in years of practice (a common estimate of the time required to master a craft is ten thousand hours) and a strategic acceptance of ambiguity, rather than an obsessive perfectionism. Sennett’s aim is to make us rethink the notion that society benefits most from a workforce trained to respond to the metamorphoses of a global economy. Ultimately, he writes, the difficulties and possibilities of craft can teach "techniques of experience" that help us relate to others, and lead to an "ethically satisfying" pride in one’s work. New Yorker- Copyright © 2008 Buy The Craftsman Now