One of the things I do enjoy the most on Abduzeedo is discovering the stories behind the projects we feature. Designing with a purpose and expressing a meaning or a story through the clean lines and strokes of a logo is quite beautiful. Let’s take a look at the work of Adriana Astua about designing a concept branding for organizing a Sport Games in Costa Rica. Behind the initiative, the folks from Publimark Mullen Lowe asked their team how they would envision their ideas for every single province of the country. Adriana was given the task for Cartago City. I like the fact that she used the concept of focusing her design on little mosaics, that together formed a pattern related in a diversity of architectural works. Hope you will enjoy! Cartago is a Costa Rican small province full of richness: its people, flora and fauna, history and colonial architecture. As an “elected” city to organize the 2016 Games its logo was designed unifying Cartago’s most important historical icons. The Basílica, Turrialba Volcano and Cachí’s Dam are surrounded by a sphere from Guayabo’s National Monument, achieving a powerful synthesis, elegant and with a lot of movement. Each icon is created with 5 lines as a tribute to the 5 Games rings. Credits 3D & Modeling: Tatiana Astua & Giovanni Rojas Copywriting: Federico Nieto More information via her Behance.
In a middle of revamping a client’s branding design, as most of us will do, we’ll find paid time to surf around and see what’s going out there as inspiration and for this case in branding. I wouldn’t necessary look for any trends to apply but simply surfing around and let my mind go free. I stumbled across this beautiful packaging design by and her concept for a fictional wine brand. I kind of like the approach with the french terminology associated with a tattoo, along with the color palette chosen to represents the garden (jardin). Sarah is an art director and graphic designer based in Toronto, Canada. Other than her conceptual work, she has worked with Canadian brands (Toronto-based) like: Smoke's Poutinerie and Vaughan Mills just to name a few. We shall look forward to seeing more of her in the future. Concept for Wine Brand and Packaging More information: http://sarahgwan.com/wp.
I have to say, nothing inspires me more than a beautiful editorial design. Simplicity and elegancy, plenty of white space and beautiful typography. Add all of that and you have a truly inspiring design like the Ninety Nine U Magazine. I know their content is also stunning but let's just admire the incredible work that Mark Books put together. Ninety Nine U magazine brings you the best of the creative world through the lens of design and the people and work who are shaping it. - Mark Brooks, Behance Editorial Design Mark Brooks is an art director, graphic designer and brand director at Behance. For more information check out http://www.markbrooksgraphikdesign.com/
Design has the power to communicate and improve people's lives. That's the ultimate goal of a good user experience. The role of designers in communicating the message is very important, some subjects must be treated with a lot of attention because it might be related to health or other delicate situations. Scott Carroll shared an editorial design project with us that he worked on for mental health for men. It's titled "Mental Health." It's a set of designs for media including posters, a book and newspaper ads with the goal of driving awareness on the matter. Here's a little bit more about it from his Behance post. Brief Graphic Design Made Visible. Respond to an external issue relating to either (food, health or migration). Identify a specific area of focus / series of research questions and produce a research-led design response. Creative Solution Mental ill health and suicide affects men up and down the UK on a daily basis, but why is that? Men have a tendency to remain silent when it comes to their mental health, the stigma surround men makes it hard for them to put a voice to their emotions which results in bottling them up. The creative solution of the problem is to give men a platform and help them understand that it is ok to cry and feel lonely because it's a normal experience when mentally ill. Creating a book and a poster series proving these men with the harsh reality of mental ill health and suicide it will give them the encouragement to be more open with how they feel and get help them so desperately need. Kick out the stigma and give men a voice. Editorial Design About Scott Carroll Graphic Design undergraduate at Sheffield Hallam University from Liverpool, North West of England. I have worked in the field of Graphic Design for the past 5 years. Fortunately at an early stage of my creative career I find myself being followed by 50,000+ people across social media which only inspires me to carry on and learn more as a creative. - http://scottcdesign.com/
We featured Retoka before here on ABDZ but they seem to keep shipping inspiring work. I am a fan of the way they manipulate images and the GEISHA project is simply beautiful. This particular project got me excited to sit down and open Photoshop to try to recreate it. Maybe that might be my weekend activity. Now back to the project. The color palette and the diagonal lines definitely work quite well. It also brings me back some good memories of 5 years ago when we used to post more about graphic design and digital art. Retoka is a team of graphic designer and illustrator from Barcelona, Spain. The tools they used for this digital art project were Photoshop and Lightroom. For more information check out http://retoka.com/ Digital art
We mostly present projects for the quality of the work, how original is the concept but we don't often showcase a project for the story behind it. What was driven behind that design, the efforts that made this project a total great success? Let us introduce the Brand Identity, Print & Packaging Design for Stories Café that is located in Leeds, UK. Other than serving coffee, you are welcomed in an Scandinavian-inspired space. A beautiful design by Passport Design Bureau that took a contemporary approach at making a journey to the source of the ingredients. The branding might be clean and simple but we just can't be ignored and be touched by the story behind. Brand identity and print collateral for new, independent café 'Stories', boasting artisan coffee, cold-pressed juice and a locally-sourced menu. More Information: http://www.wearepassport.com.
Following up from our previous article, we would love to pay another homage to Friday Fresh Free Font Series that we unfortunately stopped doing. Is that something you would love to see come back? Let us know! We are featuring the work of Andrew Herndon and his beautiful set of font entitled: Sonder Font. For this font, Andrew took a vintage approach with rough edges and a little bit noisy on the center of each letter. In the result of giving a great font for making logos, headings and traditional seals. He is offering a free family that you can download below or you can also buy the full typeface for commercial use. Enjoy! Sonder is an exploration on vintage lettering. Sonder uses rough edges and inked center pieces to help the inner adventurer create bold headings and logotype. This is the Sonder family. Free Download More information: http://helloandrew.co.
We've previously featured the work from Serafim Mendes with Invisible Cities on Abduzeedo and now he's back with a collaboration with Danny Ivan on their submission for Andante Design Contest where they had to create a new concept for the metro cards on its branding and also providing designs for advertising and promotional content. The challenge was to be limited by using Andante's existing logo and colours. For those who don't know, Andante is the intermodal ticketing system used in public transportation in the metropolitan area of Porto, Portugal. Let's take a look at their beautifully done concept and see what was their thinking behind their idea. Submission for the Andante Ideas Contest, hosted by Transportes Intermodais do Porto (TIP). A project by Danny Ivan and Serafim Mendes. Credits Danny Ivan Serafim Mendes
A design process is not a simple to accomplish, especially when it's a popular brand like Adobe. Through the layers of bureaucracy, there will be also research, information architecture and programming for the goal to represents a design organization committed to creating innovative digital experiences. We are following the process behind the process of rebranding the Adobe Experience into simply calling themselves as Adobe Design. Charging into challenges and ideation, the team went forward with the mindset of one design move with solid shapes and gradients. I really dig the abstract approach that wasn't quite definitive in their previous launch. I also love the fact that they deconstructed the logos to create the posters, nameplates and wallpapers. Congratulations to Adobe Design Brand Team! For over 10 years, our organization had been called Adobe Experience Design. While we loved our original identity, we believed it was time to streamline our name and align with industry standards. After consulting with stakeholders across the board, we decided to rebrand ourselves as Adobe Design. We believe that this new name will resonate more with our external audience and better present what we do as an organization to prospective hires.Adobe Design is a worldwide organization of over 160 designers, engineers, researchers, program managers, writers, and makers. We create smart, sophisticated applications for a wide variety of devices, and our expertise ranges from interaction and visual design to research, information architecture, and programming. Once we finalized our new logo, the next step was to create an identity system. We deconstructed the logo mark into its core shapes: the square pixel and the circle. From these two shapes we derived a series of units that would serve as the building blocks of our visual language. Credits Anny Chen Shawn Cheris Sonja Hernandez Sam Wick More information via Behance.
Mixing through branding, graphic design and typography, we've always been fans of Kevin Cantrell. Learning more about Kevin's motto/philosophy, we'll find ourselves in a branding system filled with brand architecture, graphic marks, monograms, seals, badges and much more worth considering. We wouldn't say that Kevin's work is expressing a certain style of typography but through the years we can admit that he has put out incredible and inspiring works that explore many colour palettes and layered patterns. His distinct attention to details gave him opportunities to work with big brands out there and also being named by Print Magazine's 20 under 30 New Visual Artists of 2014. Currently based in Salt Lake City, Utah, we are taking a closer look at his latest project for Tom’s Town Distilling Co, a company who represents the Kansas City’s first legal distillery since Prohibition. Taking inspiration from Tom Pendergast, we are exploring the strong work from the past that shaped the future of its kind, right now. Tom’s Town Distilling Co. is downtown Kansas City’s first legal distillery since Prohibition. Drawing inspiration from the country’s most polarizing and corrupt political boss, Tom Pendergast, Tom’s Town brings to life the glamorous magnetism of the Gatsby-era. Rooted in a deco optimism, Kansas City flouted Prohibition under the Pendergast machine. Today as Kansas City experiences its second cultural rebirth, the people are still thirsty. Welcome to Tom’s Town, where free spirits reign. KCS created a comprehension branding identity system including a proprietary font, designed exclusively for Tom’s Town. More information: http://kevincantrell.com and also check out http://satelliteoffice.tv.
Let's start off the week (for me for sure) with a branding project that involves graphic design, illustration and lots of data. I would agree with most of you that data is quite a boring subject and quite a challenge to tackle through design. If we are looking for a UX data-driven perspective, then I would say that is a really fun thing to do because making UI design based on data will always make things even more effective but not an illustrative kind of way. Let's take a closer look at the work from Casey Martin and the rebrand at Arcadia Data. From the Logo, Identity, Posters, Collateral, Iconography; what's striking from his approach is the tone of the colours, the contrast of the black colour on thick clean light gray lines just set everything off on the right foot. The fact you can make something boring into something beautiful but informative is just amazing. There are millions of ways to analyze big data—most of which are pretty complicated and confusing. For analysts, investors, researchers, and opinion leaders, these statistics are a big part of life. Big data looks different for them than for the rest of us; it’s not static—it’s exciting, dynamic, even beautiful. That became the goal: to show that Arcadia Data translates raw information into something meaningful, compelling, and personal. After all, everything becomes interesting through the right lens. Credits Brent Clouse Jonathan Corriveau Eric Louis Haines Craig Mangan + Paul Charney More information: http://www.caseymart.in.
Among everything we feature about UI/UX, we do feel that we don't share about graphic design and typography. A little less than 5 years ago, we didn't such a craze about user experience and interface design so we had graphic design. Let us feature the work from Ian Jepson on 80s and 90s inspired artwork for Vans. That little detail that has been striking for me was the thickness of the letter "P" from Surf Pro. Loving seeing the behind-the-scenes/process which is always inspiring and good for crafting your style. Earlier this year I was contacted by Vans to create a logo, poster, and various other artwork for their Surf Pro Classic 2016. I drew inspiration from late 80s and 90s surf artwork, and had a blast working on the project. About Ian Jepson Ian is an illustrator based in Cape Town, South Africa. After 5 years in the industry, Ian has been focusing his work in graphic design, typography for poster gigs and more. We'll look forward to see more of Ian's work. More information: http://ianjepson.co.za.
I love printed material, my whole design education was based on that medium as there was no internet back then. Now things evolved so much with not only internet but portable devices and so many different mediums, however the foundation of graphic design remains the same as it has always been, at least in my opinion, grid, typography and colors. The work that Another Collective put together for Percursos Culturais is a great example, check it out. Built by its artists and saved in the memory of its streets, houses and people, this is the city we intend to expand: a city of history, defined by these events that continue to project it to the future day by day. Through multiple itineraries, we show objects, documents, streets and spaces, revisiting multiple histories and myths that allow us to know the way it was developed and built along the centuries. Another Collective is a design studio formed in late 2012 and based in Matosinhos. Considering Branding, Web Design and Editorial Design as the main areas of intervention, they believe in an engaging work methodology. With a focus on experimentation and exploration of concepts, they relate customer and company in a relational symbiosis, having as a principle the clients claims, always favoring direct contact with them. For more information check out http://www.anothercollective.pt/
Big, bold, fresh, new are the few keywords that the gang behind Re Sydney were giving to be responsible at rebranding Australia’s second largest telecommunication company named: Optus. In front of this superb but enormous project, that new look had to go and live through music, sports and tv content. Let's sit back and take a closer look at this global collaborative project to inspire people with what one can make possible. Optus, Australia’s second largest telco, is embarking upon an aggressive change strategy, expanding from delivering telecommunications to creating rich customer experiences with an emphasis on entertainment. Re was asked to create a new brand, ﬁt for this bold new world. The new positioning places Optus’s iconic ‘Yes’ in the hands of its customers. The brand is shifting from saying ‘Yes’ to creating ‘Yes Moments’ for customers. When Optus gets things right, the response from the customer is ‘Yes’. Conceived as a digitally native brand, the new identity pares back design elements to let entertainment speak for itself. The brand expression feels bigger, bolder and lives through music, sport and TV content. With a brand as relevant and compelling as the content it delivers, Optus is rewriting the rules on what a telco can be. The new brand strives to inspire people with what Optus can make possible. About Re Sydney Re Sydney is an agency based in Sydney, Australia that focuses their work into graphic design, branding and typography. Their motto? Create brands that move at the speed of culture. Credits Re Sydney Michael Webster Alex Creamer Michael Kirkpatrick Chris Maclean More information: http://re-sydney.co.
DESIGN PAPERS is a paper catalogue created for Europapier. The main target is the graphic industry professionals from a company with over 40 years of tradition and distributing paper in more than 13 European countries. We all know that print is always required a great attention to detail, from choosing the right paper, to proofing colors, how it feels when you touch it, there are many more variables than the digital world. Many more sensorial inputs I'd say because there's nothing better than the smell and texture of the printed paper. The idea was to add a decorative dimension to the usual functionality of a catalogue, with attention to both its visual and tactile aspects. The catalogue contains 240 types of paper; it was designed as a box divided into two colors and two groups of pictograms with a rhombus in the middle. The title “Design Papers”, positioned in the rhombus, is intersected by two areas. The rose area contains the first group of pictograms “Look, touch and feel,” emphasizing the interactive character of the catalogue and treating it as an object and packaging. The other group of pictograms has a gold foil finishing on a turquoise colored background and the words “Carefully created collection” emphasize the premium quality of the catalogue. Metaklinka Metaklinka is an independent design studio from Belgrade, established in 2008, active in the fields creative services, initiatives and production. The studio was founded at the very beginning of the global economic crisis and as such it specialized in working under unusual production circumstances. The studio cultivates a recognizable visual language and approach which exceeds the established communication characteristic of marketing agencies. The founders of the studio are Nenad Trifunović and Lazar Bodroža. Today, Metaklinika has nine permanently dedicated creative people within their ranks, as well as a wide network of collaborators throughout the region. For more information check out http://metaklinika.com Credits Client: Europapier ACC: Nenad Vulović CD: Nenad Trifunović, Lazar Bodroža AD: Nenad Trifunović D: Ivan Kostić Year: 2016
We would like to share the latest work from Christi du Toit with his The Lost & Found illustrative series on Abduzeedo. Rarely we'll see an artist sharing an ongoing compilation of illustrations created either as personal pieces, smaller client projects, rejected concepts, or even a discovery of style exploration. Whatever is your work background, I truly believe at taking the time to make stuff. All the time. Aside from your 9-5, keeping yourself busy at making creates a high balance in your journey as a designer/artist. "The Lost & Found" is an ongoing compilation of illustrations created either as personal pieces, smaller client projects, rejected concepts, or style exploration. The idea is that these illustrations may not be extensive enough for them to have their own individual places in my portfolio, but it would be a pity if they never had the chance to see the light. About Christi du Toit Christi is a freelance illustrator/designer currently based in Cape Town, South Africa. Located in such a beautiful place, Christi focus his work main into illustration, graphic design and typography. We look forwart to see more of him. More information: http://www.christidutoit.co.za.
As a fan of the 80s I am always excited by anything that brings me back memories from that incredible decade. When I saw the trailer for Stranger Things, a new original Netflix series I knew there was something there. After seeing a few episodes I got to say, it's amazing and they really captured the look and feel of that time and the poster created by Kyle Lambert also illustrate the style of that time beautifully well. It reminds me of the Drew Struzan's poster for famous movies like Indiana Jones, Star Wars and many others. Kyle Lambert is a US based visual artist, who is known for his striking digital illustration work in the entertainment industry. Kyle has pushed boundaries with his use of technology to create commercially successful artwork and illustrations at the highest level. Over the past 10 years Kyle has worked with some of the worlds largest brands, including Apple, Adobe, GQ, Netflix, Paramount Studios and Vanity Fair. I was commissioned by Netflix to produce a classic illustrated poster for the series ‘Stranger Things’. The studio wanted me to create a piece of artwork that celebrated the 80’s era of hand-painted movie posters. So I began studying several of the legendary poster artists such as Drew Struzan and experimented with ways to create similar paint work using digital tools. After a few weeks of exploration, the studio and I settled on a composition and I was tasked with painting the finished poster. I used the Procreate app on my iPad Pro to do the preliminary sketches and for blocking the basic colors of the poster. I then exported these layers into Adobe Photoshop and began detailing the artwork at a much higher resolution. The final poster is featured across all of Netflix’ streaming platforms as the key art for the ‘Stranger Things’ series. While working on this project, The Duffer Brothers, who directed the series, also commissioned him to produce paintings of the main characters in the same style. These paintings were printed onto canvas and given as wrap gifts to the actors, including Winona Ryder. For more information check out http://www.kylelambert.com/