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Paul Rand: Modernist Design - Book Suggestion

Paul Rand: Modernist Design - Book Suggestion

The book suggestion of this week is about one of my favorite designers of all time, the legend Paul Rand. The title of the book is Paul Rand: Modernist Design by Derek Birdsall, Steven Heller, Nathan Garland, Franc Nunoo-Quarcoo, Paul Rand, Milton Glaser, Ivan Chermayeff. I believe I don't have to explain what the book is about, the title says it all. We know Paul Rand through the stunning advertising, editorial, publishing, institutional, identity, corporate and intellectual legacy he left behind. A major figure at the epicenter of 20th-century design, his impact on modern communication practice and theory was unparalleled. For him, modernism was a way of life and a form of belief, not a style. Like his European colleagues, he understood modernism's tenets as a something that could be employed to better human experience in the modern world. Whether he was designing for the American Broadcasting Company, IBM Corporation or United Parcel Service, or teaching at Cooper Union or Pratt Institute, Rand gave life to his art, definition to graphic design and a reputation for quality to a discipline that needed it. His was an early voice in proposing the essence of modernist theories in visual communication, and he was both ruthlessly pragmatic and startlingly visionary. His passion for his subject and his understanding of the theories and realities of perception and communication were immense, and he was often able to illuminate for the layperson the complexities and accomplishments of his triumphant art. Rand's contemporaries, students and friends knew him as a man even more extraordinarily cultivated and diverse in his talents and interests where their diversity of voices combine to give a vivid, personal and uniquely informative introduction to Rand and his achievements. A compendium of essays, interviews, photographic reproductions, a contextual timeline and an extensive bibliography, Paul Rand: Modernist Design adds to the growing literature on Rand, helping to place him in the proper context within a century of innovative art, design, architecture and technology. Buy now

Mid-Century Modern Illustration Style

Mid-Century Modern Illustration Style

Today we bring you a smattering of inspiring illustrations from ads from the 50s, also known as the mid-century modern era in architecture and design. I'm a huge fan of this particular style. The house I grew up in was from this period so perhaps that is where my obsession began. This style of interior design and illustration is very unique and inspiring, as we can see in the work of a handful of amazing designers and illustrators out there. Mid-Century modern is an architectural, interior, product and graphic design that generally describes mid-20th century developments in modern design, architecture, and urban development from roughly 1933 to 1965. The term, employed as a style descriptor as early as the mid-1950s, was reaffirmed in 1983 by Cara Greenberg in the title of her book, Mid-Century Modern: Furniture of the 1950s (Random House), celebrating the style which is now recognized by scholars and museums worldwide as a significant design movement. Azrock advertisement 1954 crop porcelain enamel walls snark board room The Connecticut General Life Insurance Company headquarters was designed by Skidmore, Owings & Merrill in 1957. This is a view of the Board of Directors' conference room planned and furnished by Knoll Associates, Inc 1956 advertisement on bakelite vinyl resins "makes copies in 4 seconds" THONET furamic styling 1959 Roberts House Living Room Oklahoma City, OK Sears 1955 Bakelite Brand Vinyl Resins advertisement 1955 crop